If we start a new project, we usually start it with a sparring session with our client. In the case of #NEWLANDS we look at Opel's support for the tour of newcomer Körner and the Opel Insignia. The Challenge: How do we get Körner, the Opel Insignia and good storytelling together? We take the spectators with us on Körner's (hero's) journey, on which the Insignia will play an important role.
THE UNKNOWN
A tour takes the artist to unknown concert halls, to foreign cities. There are many small premieres and always one big unknown: the audience. New city, new audience. That brings tension. This is new territory - especially for a newcomer like Körner.
HOW DO YOU NAVIGATE IN NEW TERRITORY?
In the unknown you need things you can count on - essentials. Something familiar. From your favourite novel to your rabbit's foot. Things that offer support and a bit of security.For the story, we concentrate on the contrast between routine and new. We get a feeling for the aspect of the unknown that the artist has to face - this includes the new concert halls, but also the new territory that every creative must enter in order to create something new. As an antipole, we show the artist's lucky charms, rituals and methods to counter this - from rehearsals before the concert to short meditations in the car.
THE PRODUCT AS A HERO MAKER
This is where the Insignia Grand Sport comes in. The car brings Körner to the concert and away again. For him, it is the starting and finishing point of the tour. He can rely on the car. A faithful companion and place of retreat in uncharted territory. Together with the other essentials, Körner masters his challenges and can develop into a hero.
CRAFT MEETS STORY
The central point of the film is the interview with Körner. A personal, natural conversation. Here the viewer gets a feeling for the artist. It makes him approachable and the film credible, because here we combine story with craft, emotion with technique, content with aesthetics. And it is precisely against this background that we succeed in charging the Insignia with the same positive attributes as Körner.